Theodore Herald is a style as well as a stance
It has never been less cool to be the loudest man in the room.
Just as you are increasingly comfortable in your own skin, we believe that today’s gentle men should also be comfortable in their clothes.
Drawing and disrupting our own Peruvian heritage and our design team’s global luxury expertise, Theodore Herald reflects – and offers an opportunity to dress – to the changing expectations of men in today’s evolving society but also changing expectations from men about what they can and want to wear.
The first modern, slow fashion, ethical Peruvian luxury menswear brand, wearing Theodore Herald is a personal and planet-positive choice.
Trend snapshot: The Gentle Man
Soft is the new strong. The Gentle Man is a modern menswear’s movement that represents – and dresses – a softer, more open, positive masculinity and champions Soft Power as a masculine force for good in the world. Today’s gentle men are comfortable in their own skin, erudite, honourable and able to express vulnerability.