Alpha’s out, Beta’s back and everything in between
Welcome to the era of a more positive, evolved representation of what it means to be male: The Gentle Man.
Considerate and considered, with a focus on soft tailoring, premium Peruvian materials and knitwear, Theodore Herald modern attire is effortlessly elegant, enjoyable to wear yet decidedly unpretentious. Think out with the stiff and stuffy, and in with soft tailoring and understated style that fits as perfectly as it feels.
Buy less, buy better and embrace your gentle man as you start to reconstruct your wardrobe.
Discover Theodore Herald: It’s a stance and a style