What we stand for

Alpha’s out, Beta’s back and everything in between

Welcome to the era of a more positive, evolved representation of what it means to be male: The Gentle Man.

Considerate and considered, with a focus on soft tailoring, premium Peruvian materials and knitwear, Theodore Herald modern attire is effortlessly elegant, enjoyable to wear yet decidedly unpretentious.
Think out with the stiff and stuffy, and in with soft tailoring and understated style that fits as perfectly as it feels.

Buy less, by better and embrace your gentle man as you start to reconstruct your wardrobe.

Discover Theodore Herald: It’s a stance and a style

Teodoro Nuñez
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Teodoro Nuñez

Theodore Herald takes its inspiration from two great Peruvian artist-creative changemakers – the artist-activist, Teodoro Nuñez (Theodore) and the ...

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Peruvian luxury textiles
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Peruvian luxury textiles

The birthplace of textiles, more than 5,000 years ago the pre-Inca cultures, such as Paracas and Nazca, cultivated cotton and natural dyes in the c...

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